YAP Digital Banking Brand Film
YAP Digital Banking is a new and innovative banking platform breaking through in the Middle East. Based on cutting edge tech, the launch of the brand film speaks to this. The brand film showcases the banking app's features and plays in the fin-tech lifestyle world. The brand film is a dynamic and high paced in its storytelling, shot in multiple locations, reflecting the brands Middle Eastern and International aesthetic and ambitions. YAP Digital Banking truly is banking made smarter and financial freedom in your hand.
YAP Mirror Card
YAP Digital Banking is a new and innovative banking platform breaking through in the Middle East. The YAP Mirror Card, is an exclusive and uniquely designed 18 grams of actual mirror card. The YAP Mirror Card film is inspired by Middle Eastern stones in it's texturing, future forward city scapes like Dubai and other cities around the world, much like the brands ambitions and the YAP brand in its colour pallet. This film was designed, animated and built in CG over months to create a unique and visually arresting film that speaks to a premium audience.
Credits
IMPACT PROXIMITY BBDO
Benjamin Carpenter @benrcarpenter
Sebastian Roland
Christopher Shearer @shearer_est94
Johannes De Beer @the_ad_dad
YAP
Zahra Nasralla
Ervis Theodhori
Veronique Andries
Director Katlego Baaitse
Executive Producer Liesl Lategan @lieslacefire
Producer Baleseng Makola
Production Manager Relebohile Thianye @relebohile_thianye
Production Assistant Maleaka Matsemela
Director of Photography Alard de Smidt
Unit B Camera AK Kyriakou, Gavin Pincus
Unit B Camera Assistant Jonatao Morias @realjonatao
Producer Baleseng Makola
1st AD (principal shoot) Cameryn Clarke @cameryngarthclarke
1st AD (Pick up shoot) Craig Brorson
2nd AD Hloni Ntsooa @malee.hlo
Art Director Matt Hazell @iammatthazell
Props Master Jenny Dison @jenny_dison
Wardrobe Refiloe Dipudi @stateofgvru
Hair and Makeup Tshegofatsho Ramorwesi
Hair & Makeup Assistant Monica Lebese
Unit Manager (Cape Town) George Kastrinos
Unit Assistant Ishmail Khan
Photographer Liezl Zwarts @liezlzwarts
Photographer Assistant Basetsana Maluleka
Key Gaffer Jean du Plessis @jeandup_7
Key Grips Riaan Hanekom
Best Boy Grips Alex Kauffenstein
Grips Assistant Shannon van Aswegen
Key Grip (Pick up shoot) Eric Tientchue
Best Boy Grip (Pick up shoot) Mike Gomani
Make Up (Pick up shoot) Carla Fourie
Soundman (Pick up shoot) Moller Wait
JHB Chaperone Andrew Raeburn
Casting
Soyama
Sync
Alushi Models
My Friend Ned
Post
Post Supervisor/ Producer Ed van Blerk @ed_vb
Editor Ryan Norwood-Young @ryannorwoodyoung
Post Facility Aces Up
Colourist Craig Simonetti @craig_simonetti
Colourist (Pick up) Michele Wilson
VFX Michael Langer, Ray Brown, Werner Redelinghuys, Pascal Martin @pas_martin_
Sound Mix Nathi Luthango Anathi Sound @anathisound
Benjamin Carpenter @benrcarpenter
Sebastian Roland
Christopher Shearer @shearer_est94
Johannes De Beer @the_ad_dad
YAP
Zahra Nasralla
Ervis Theodhori
Veronique Andries
Director Katlego Baaitse
Executive Producer Liesl Lategan @lieslacefire
Producer Baleseng Makola
Production Manager Relebohile Thianye @relebohile_thianye
Production Assistant Maleaka Matsemela
Director of Photography Alard de Smidt
Unit B Camera AK Kyriakou, Gavin Pincus
Unit B Camera Assistant Jonatao Morias @realjonatao
Producer Baleseng Makola
1st AD (principal shoot) Cameryn Clarke @cameryngarthclarke
1st AD (Pick up shoot) Craig Brorson
2nd AD Hloni Ntsooa @malee.hlo
Art Director Matt Hazell @iammatthazell
Props Master Jenny Dison @jenny_dison
Wardrobe Refiloe Dipudi @stateofgvru
Hair and Makeup Tshegofatsho Ramorwesi
Hair & Makeup Assistant Monica Lebese
Unit Manager (Cape Town) George Kastrinos
Unit Assistant Ishmail Khan
Photographer Liezl Zwarts @liezlzwarts
Photographer Assistant Basetsana Maluleka
Key Gaffer Jean du Plessis @jeandup_7
Key Grips Riaan Hanekom
Best Boy Grips Alex Kauffenstein
Grips Assistant Shannon van Aswegen
Key Grip (Pick up shoot) Eric Tientchue
Best Boy Grip (Pick up shoot) Mike Gomani
Make Up (Pick up shoot) Carla Fourie
Soundman (Pick up shoot) Moller Wait
JHB Chaperone Andrew Raeburn
Casting
Soyama
Sync
Alushi Models
My Friend Ned
Post
Post Supervisor/ Producer Ed van Blerk @ed_vb
Editor Ryan Norwood-Young @ryannorwoodyoung
Post Facility Aces Up
Colourist Craig Simonetti @craig_simonetti
Colourist (Pick up) Michele Wilson
VFX Michael Langer, Ray Brown, Werner Redelinghuys, Pascal Martin @pas_martin_
Sound Mix Nathi Luthango Anathi Sound @anathisound
